Digital patient engagement is a balancing act of determining where resources should be deployed and how to create cheer-worthy experiences. The stakes for delivering the right mobile experience in healthcare have never been higher. A recent Accenture survey found digital engagement has a significant influence on patient retention. This raises pressure for health systems to design digital tools and experiences that strengthen patient loyalty and protect or increase revenue. Meanwhile,
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Patient Engagement | Optimizing Patient Engagement | News, Analysis, Insights - HIT Consultant
Patients Crave Conversational Texting, Frustrated by Simplistic Healthcare Communication
What You Should Know: - A new survey by Artera, a leader in patient communication technology, reveals a stark disconnect between how healthcare providers communicate and what patients actually want. - The findings, based on responses from over 2,000 patients, paint a picture of frustration and missed opportunities, with simple phone calls and one-dimensional text messages falling short of patient expectations. Communication Breakdown - Nearly half (45%) of patients have missed or
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What Patients Want: Zocdoc’s Report Reveals Patient Preferences
What You Should Know: - Zocdoc, the healthcare marketplace, has released its inaugural What Patients Want Report, offering valuable insights into what patients seek from their healthcare experience and providers. - Based on millions of bookings and patient interactions, the report paints a picture of how patients are navigating the healthcare landscape today, and what they expect from their providers and the industry at large. Key findings of the report include: Women driving
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Personalized Patient Engagement Can Help Cure America’s Non-Adherence Problem
Today, more than 131 million Americans – 66 percent of all adults in the U.S. – use prescription drugs, and one in four use three or more, according to the Health Policy Institute. Not only are we being prescribed more drugs than ever before, but we’re paying more for them too: the U.S. has the highest per-capita pharmaceutical spending among the developed countries. In 2021, the U.S. healthcare system spent $603 billion on prescription drugs. But even as we’re being prescribed more drugs,
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LG Launches Patient Engagement Boards for Hospital Rooms
What You Should Know: LG Business Solutions USA launches a new line of “Patient Engagement Boards” that empowers hospitals to outfit patient rooms with crisp high-definition screens for displaying patient information such as their name, schedule, a list of caregivers, native language and more. The new Patient Engagement Boards are now available in a 43-inch UHD model and 32-inch FHD model, featuring Power over Ethernet (PoE) capability, offering optimized solutions and simplified
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Why Proactive Patient Engagement Is The Pathway to Better Care Outcomes in 2023
When it comes to consumer engagement, other industries have had a significant head start. For years, retailers, banks, and other customer-centric organizations have been working hard on curating digital experiences that simplify, personalize, and secure interactions and transactions with their consumer base. Accessing your savings account through an app is now the standard for millions of people. It’s second nature to use the chat feature on a clothing retailer’s website to get information
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Out of Sight: Why Invisible Patient Engagement is Optimal Patient Engagement
As a patient engagement product director, there’s nothing that I love to hear more from customers than they live and breathe in the systems we’ve created. We’ve thought long and hard about UI; about the rich dashboards we build; about new ways to expand functionality within the parameters of our applications and programs. But there’s a hard truth that I—and the healthtech community at large—need to learn, or have already: Most of the people who use our software aren’t focused
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Indegene Partners with Amwell to Customized Digital Patient Engagement
What You Should Know: - Indegene, a technology-led healthcare solutions provider, today announced a partnership with Amwell to facilitate life sciences organizations to connect patients to better quality care and drive better health outcomes. - This partnership will facilitate Indegene to enable life sciences organizations to drive virtual care automation and patient companionship to advance longitudinal care, behavioral health, and other specialty and chronic care segments. It will help
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To Engage and Activate Patients, CRM Alone Isn’t Enough
We talk about patient engagement a lot in healthcare today. But the reality is, we often don’t just want a patient to engage with a piece of content or information; we want them to take action. The traditional CRM and marketing automation are great tools for the former – keeping patients and their healthcare providers connected. But it does little to move beyond a digital connection. Today’s patients (or, consumers) expect more from all of their relationships, especially their healthcare
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M&A: Babylon Acquires Patient Engagement Solution DayToDay Health
What You Should Know: - Babylon (NYSE: BBLN) acquires patient engagement platform DayToDay Health (“DayToDay”) to provide Babylon members with DayToDay’s digital-first, highly engaging programs and clinical services prior to and following scheduled surgeries, major health events like childbirth, and following diagnosis of chronic conditions. - Financial details of the acquisition were not disclosed. Enhancing Lives by Guiding Patients with Individualized Care Although almost all
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